Wednesday, 25 July, 2007

Curiously Strong Brand Identity

Posted in Rants & Raves, Tobacco at 1:32 am by glpease

The other day, I was compelled to pick up a couple tins of the Original Celebrated Altoids, the Curiously Strong peppermints that have been an almost constant fixture in my house since I was a lad. I can easily remember the first time I popped three of the little lozenges into my eagerly waiting gob, and thought my head would leave my neck, and rocket into orbit from the rsulting blast of curiously strong peppermint multiplied by three. Lesson learned. Even a single Altoid was intense enough to make the senses take serious notice. Peppermint isn’t a match for capsaicin for a pure incendiary wallop, but it freshens the mouth, settles an upset stomach, and can be pleasantly refreshing. Altoids did their job with aplomb, if not a bomb. Read the rest of this entry »

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Tuesday, 1 August, 2006

It’s For the Children

Posted in Politics, Social Comment, Tobacco at 1:56 pm by glpease

This article is, obliquely, about the anti-tobacco movement and their absurd smoke-screens. It may not, at first, appear that way, but it is, and you’ll have to read to the bottom to see how it plays out. But, here’s a hint: While they pummel us with fallacious studies about ETS, attempting to appeal to our parental instincts with their whiny and insidious “It’s for the children” rhetoric, a far greater threat to our kids’ futures is raising its head, and being almost completely ignored. Read the rest of this entry »