Wednesday, 25 July, 2007

Curiously Strong Brand Identity

Posted in Rants & Raves, Tobacco at 1:32 am by glpease

The other day, I was compelled to pick up a couple tins of the Original Celebrated Altoids, the Curiously Strong peppermints that have been an almost constant fixture in my house since I was a lad. I can easily remember the first time I popped three of the little lozenges into my eagerly waiting gob, and thought my head would leave my neck, and rocket into orbit from the rsulting blast of curiously strong peppermint multiplied by three. Lesson learned. Even a single Altoid was intense enough to make the senses take serious notice. Peppermint isn’t a match for capsaicin for a pure incendiary wallop, but it freshens the mouth, settles an upset stomach, and can be pleasantly refreshing. Altoids did their job with aplomb, if not a bomb. Read the rest of this entry »

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